SaleFish is a world-class team of computer programmers, researchers, UX designers, consumer behaviour experts and veterans of the international real estate industry.

We’re working together to revolutionise the way residential real estate developers and builders transact business. We’ve built a completely new front end, but the back end is still the same.

The company was set up in 2004 by Rick Haws and Rob Nicolucci, both entrepreneurs with a background in architecture and design. They understood the complexities of the development business, its ever-changing challenges, and the need for efficiency at every turn. Their insight – and the expertise of the entire team – is leading a sea change in the property technology sector.

SaleFish provides a complete suite of software solutions and apps for residential real estate developers, builders and agents.

SaleFish technology will:
Simplify your sales operation and make it more efficient.
Make your business more profitable.
Amplify your purchasers’ user experience.
Provide an effortless process from end to end.

Our apps and software integrate seamlessly with your CRM or ERP software. SaleFish makes life much easier for everyone on your sales team. And at the same time, it improves the experience for buyers. 

Just what can you do with SaleFish?

Reduce the cost of your sales.
Reach prospective buyers and investors all over the world and make home buying easy for them.
Centralise all documents, capture electronic signatures on contracts, and complete transactions faster, pay deposits and Post Sale Management to an Unconditional Status from anywhere in the world.
Share real-time sales data and make the entire process completely transparent.
App for residential real estate developers and buildersResidential real estate developers solutionSalefish

You need SaleFish when you’re preparing to launch any residential real estate development project.

Whether you’re developing apartments, townhouses, land developments or house and land packages, we can help you sell accurately and faster – and increase your margins on every property. 

You need SaleFish when new competitors come along. Our software and apps will ensure that you stay ahead of the pack.

You need SaleFish if new regulations are introduced. SaleFish can help you comply with new regulations – cost effectively and easily.

Now is the time.

Residential real estate development project software

SaleFish is everywhere.

Our corporate headquarters is in Toronto, but we serve clients and buyers all over the world. Asian investors are buying apartments in Canada. Canadians are buying holiday homes in Jamaica. Countries like Germany and Poland are experiencing a real estate boom that is attracting international attention and investment. Australia has long been a market sought from Asia as the gateway to the west.

It’s a truly global market.

A truly global market - Salefish serves builders and developers around the globe

Why SaleFish?  

A sea change has hit the property technology industry – and everything is changing. If you don’t keep up, you’re going to sink.

“Every once in a while something comes along and changes everything. This is one of those times for the Australian real estate landscape. SaleFish will change how we reach buyers and how they engage to purchase property – now and into the future.” Tony Tadros, Managing Director, SaleFish Australia.

Sales operations in the residential real estate development industry are inherently inefficient. They’re cumbersome, tedious and a turn-off for purchasers. 

But the market is truly global. So you need ways to easily reach purchasers in the real estate market that go way beyond the boundaries of your sales office.