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Recent Posts

Top 5 Takeaways from Rick’s Session at the Buzz Conference

SaleFish recently had the pleasure of participating in The Buzz Conference, a two-day virtual real estate and proptech experience in September 2020. The conference had over 950 attendees and an impressive calibre of speakers, including Sean Morrison (President of OREA), Phil Soper (CEO and President of Royal LePage Canada and Bridgemarq), Natasha Koifman (President of […]

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SaleFish’s Real Estate Digital Sales Platform Goes Global with Australia Launch

SaleFish Software is excited to announce that it has opened for business in Australia. After over 15 years of serving clients and buyers all over the world in the global real estate market, SaleFish has opened offices in Australia to bring its innovative real estate software solutions to the Southern Hemisphere. Thanks to a new […]

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SaleFish Is the First Real Estate Platform in the World to Be Certified by Cyber Essentials Canada

Cyber security is of paramount importance, but it’s not often top of mind in the real estate industry. Worse, it’s ignored and underestimated. Many people don’t realize that there are significant risks in working with software service providers that don’t understand and have not taken actions to mitigate cyber security threats. Cyber security is a […]

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Identity Selfies, Security and Online Broker Sales

SaleFish Software is once again proving that they’re the industry leaders and innovators when it comes to real estate transaction software. Having created the market segment and being the first to incorporate ID scanning and selling online, SaleFish is once again leading the way with identity verification and by providing the highest level of cyber security […]

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On Our Own Bus

I'm a fan of the shows Dragon's Den and Shark Tank. They’re essentially the same show with slight differences: business owners try to convince investors (dragons and sharks) to invest in their business. The episodes I like the best are the ones in which the business owners are ‘on their own bus’ (is the way […]

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Our Mission Is Simplicity

"Everything should be made as simple as possible, but not simpler," is a famous quote that has been attributed to Albert Einstein. It’s generally believed, however, that he never actually said this; in fact, it was paraphrased by an interviewer in 1950. I won't delve into the actual wording that Einstein used, but the concept […]

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How to Streamline Your Sales Process (It's Easier Than You Think!)

SaleFish Software can transform your business. The software is designed to streamline the new home and condo sales process and to help you sell real estate 24/7 from anywhere in the world. SaleFish Software is known to be the best in the business. It’s efficient, accurate, trusted, integrated and easy. Want to learn more? Let’s […]

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FAQ – What's in a Name?

One of the questions we get asked most frequently is how we came up with the name SaleFish and what it means. I wish I could say that there's some deep-rooted meaning, some grand historical significance, or that SaleFish is the long lost ancient god of real estate sales, but alas none of this is […]

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Your Secret Weapon on Opening Weekend – and Every Day

Are You a Victim of These Common Inefficiencies? Imagine that it’s opening weekend. The grand opening. Finally. After months of planning and hard work, your real estate development is ready to open its doors. You watch the line-up of buyers and investors waiting at the door. They have brochures in hand and are glancing at […]

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The First Blog: Take 3… ACTION!

I've considered writing a blog in the past. I even started a couple of times but never continued. I didn't feel I had anything interesting to say, so it was forced, inauthentic, painful to write, and most surely painful to read. Recently, though, I've come to appreciate where I am and how I got here. I’m […]

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What can SaleFish do for you?

Maximize revenue Reduce costs Mitigate risk Elevate customer experience SaleFish streamlines every step of the real estate purchasing process. Within minutes, and with minimal staff assistance, a client can become a homeowner. Through our software, users can select lots, homes, and add ons, move quickly through automatically generated paperwork, import their required ID, and electronically […]

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Early Origins of SaleFish — It was a classic, problem-solution start up…

Typical SaleFish Onsite Sales Office SaleFish Software was born more than 15 years ago in the conference room of RN Design, in Toronto, Canada. Rob Nicolocci started doing design work for residential real estate developers back in 1991, and over the years he kept hearing the same complaint from his clients… Rob would deliver all […]

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