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GTA Builders Sell Homes Online Using Groundbreaking Technology Belle Aire Shores Project: 19 Homes Sold in 19 Minutes

Three of the Greater Toronto Area’s most reputable builders — Zancor Homes, Pristine Homes, and Fernbrook Homes, collaborated with Salefish Software to offer their customers the ability to purchase their new home online. 19 homes were sold in the first 19 minutes, and the majority of the release was sold out in one evening.

Salefish Software, developers of advanced real estate software for the home building industry, once again provided the opportunity for home buyers to purchase a new home online in real time.

Three of the Greater Toronto Area’s most reputable builders — Zancor Homes, Pristine Homes, and Fernbrook Homes, collaborated with Salefish Software to offer their customers the ability to purchase their new home online.

“With Salefish, availability, lot, and pricing details are live, so buyers can make decisions on the spot. The Home Buyer Live technology allows the customer to purchase the home from anywhere at any time.” says Rick Haws, President, Salefish Software

The technology was launched for the Belle Aire Shores project in Innisfil, Ontario. Each builder released a limited number of lots for Phase 2. The ability to purchase a home online using the software was offered to registrants of the project. This group was given access to the software prior to the event date to preview models, lot sitings, and pricing information, including upgrade and grading premiums. 19 homes were sold in the first 19 minutes, and the majority of the release was sold out in one evening.

“We are thrilled with the results.” says Joe Salvatore, President & CEO of Fernbrook Homes. “Buyers willingly embraced the software and completed the purchase online. The sales process was easy, engaging, and immediate for the buyer. Salefish has transformed the way we sell homes.”

About Zancor Homes

Zancor Homes has been a reputable GTA builder for the past 30 years. Their passion for developing communities with parks, playgrounds, natural spaces and convenience, supports their core belief that how you live is as important as where you live. visit zancorhomes.com

About Pristine Homes

With over 25 years of experience in the home building industry, the Pristine Homes team represents the finest of traditions in quality home building. They create communities that work, and family lifestyles that are second to none. Every Pristine home built is a statement of personal pride. visit pristinehomes.ca
About Fernbrook Homes

Over the past three decades, Fernbrook Homes has evolved from a small company of three working principals to a large team of over 100 Professionals. Led by Chairman and Founder Danny Salvatore and his son, President and CEO Joe Salvatore, Fernbrook's employees are instilled with the core values that have made the company so successful. Fernbrook is committed to creating unique designs that reflect the lifestyles and preferences of today’s buyers. visit fernbrookhomes.com

About Salefish Software

Salefish Software provides real-time transactional data solutions that supports builders, developers and salespeople in providing open, convenient access to information for home and condo buyers. The industry leading technology enables pricing transparency and information portability for the purchaser and now facilitates sales online. Linking transactional data to 3D interactive and ERP systems provides a seamless and efficient solution for home builders and condo developers.
National Association of Home Builders (NAHB) Global Innovation Award Winners for 2016.

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