The New Home Buying – Easy. Convenient. Online.

Focus on Minto Communities – Queen’s Landing

The day has arrived. You can now reserve a new home online in real-time.


Last month, Minto Communities, esteemed builder of charming detached single and freehold townhome communities, used newly released software that allows home buyers to reserve a home online. The software was first implemented at their Minto Queen’s Landing project in Queensville, Ontario.

The software not only streamlines and simplifies the whole new home buying process, but allows buyers to reserve the home of their dreams on the spot and at their convenience.

Within minutes a buyer can select a model, decide on a lot, select a time to sign the agreement, and put a reservation deposit down. This is all possible due to real-time data such as pricing and model/lot availability.

“Our home buyers were excited about the technology and embraced it. Purchasing decisions were made with confidence based on complete and accurate information. We could not be more pleased with the results at our Queen’s Landing project.” says Amanda Wilson Watkins, Vice President of Marketing and Sales for Minto Communities, Canada.


The software is a newly released version of Salefish Software – software specifically designed for builders, developers and their sales people to provide complete transparency, efficiency and convenience in the purchasing process for home buyers. It is no longer necessary to wait in line at a designated time - now homes can be purchased anytime from anywhere.

“We are very pleased with the effortless flexibility and convenience the Salefish online tool offered our buyers. Given the choice, 20% of our purchasers reserved their homes online. Home sales have never wrapped up so quickly and efficiently.” says Amanda Wilson Watkins, Vice President of Marketing and Sales for Minto Communities, Canada.

About Minto Communities
Minto Communities has been instrumental in the design and construction of more than 70,000 residential and commercial properties in Toronto, Ottawa, Calgary, and South Florida. Over the years, the company has won numerous awards for excellence in community planning and design, construction, and customer service.

About Salefish
Salefish Software provides real-time transactional data solutions that supports builders, developers and salespeople in providing open, convenient access to information for home buyers. Our industry leading technology enables pricing transparency and information portability for the home buyer and now facilitates sales online. Linking transactional data to 3D interactive and ERP systems provides a seamless and efficient solution for home builders.

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