Sea Change In Residential Estate Development - A personal note from CEO, Rick Haws

President Rick Haws (right) with co-founder Rob Nicolucci.

I don’t usually write blog posts. But with the newest version of our software rolling out, and our new website being launched, I wanted to take this opportunity to say welcome to the new and improved SaleFish.

In the last few years there’s been an explosion of technology in all facets of the real estate industry. Thousands of very smart people, backed by big investment funds, are working to transform the way business is conducted. (Investments in the property technology sector have soared, to more than $12 billion in 2018.)

Cloud computing and the mobile explosion have made companies like Zillow and Redfin household names. And blockchain technology promises to radically change the real estate development industry in the next 5 years.

Everything including realtor commissions, mortgage lending, property management, smart building technology and title services will be transformed by real estate technology in the next few years.

It’s an exciting time to be in this business, and SaleFish is uniquely positioned to capitalize on this sea change of technology. When it comes to helping residential developers streamline their sales operations, no other company has as much expertise or experience as we do.

It’s nice to see more and more start-ups competing in our space. We love competition! But it’s even nicer to know that we have a massive head start.

Our software has facilitated more than $50 billion in home and condo sales. It was named 2019 Software of the Year by Construct Tech magazine, and our latest iteration of is even better.

Einstein once said, “Everything should be made as simple as possible, but not simpler.” From the very beginning, it’s been about one thing for us: Simplifying the selling process.

Our software and apps have an elegant simplicity to them that everyone’s trying to copy.  It’s simple to integrate into your other systems, like CRM.  It’s simple to manage on the back end. And most importantly, simple for buyers to use.

With our newest software updates we’re delivering a global future where buyers from all over the world can connect with you instantly, and complete a transaction from any device, at any time.

They actually see this stuff before the realtors do. Before it appears on MLS. Before they can tack on their ridiculous commissions.

The bottom line here is a win-win…

They get the best deals on new condos and new single family homes, and you get better profit margins.

By reducing complexity, and streamlining your sales operation, every home or condo you sell will produce higher returns.  

Simplicity translates into savings. And that’s what SaleFish is all about. 

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