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SaleFish Celebrates Launch of Inaugural Project in Istanbul

Following the announcement in 2020 to partner with GMK Group and open offices in Turkey, SaleFish Software is primed to grow rapidly across Istanbul. With incredible support from the Consulate General of Canada in Istanbul and Dentons, SaleFish is launching their first project with Fuzul Group, applying its innovative suite of solutions and leading PropTech software to one of the most exciting, active and dynamic real estate markets in the world. 

With a commanding presence in the construction, finance, and capital markets of the Turkish real estate market, Fuzul Group’s partnership with SaleFish, presents a strong opportunity for SaleFish to fuel growth within Turkey, the Middle East and the Gulf region. Nevita, a subsidiary of Fuzul Group on sales and marketing of real estate projects, will utilize SaleFish’s customizable, seamless and secure software to transact sales for the Basaksehir Avrasya project, owned by Emlak Konut REIT and developed by Fuzul Group. This is part of a new and upcoming district - a campus of hospitals surrounded by twenty 20-storey condos. This initiative will develop new communities, build hundreds of new homes and contribute to the district's overall growth. 

SaleFish celebrated the launch of the new project on October 7th through a joint press conference in Istanbul with about 100 local developers from across the Middle East in attendance. Welcome remarks were made by key partners, including Murat Kalsin, Chairman of SaleFish Turkey and GMK Group, Brahim Achtoutal, Consul General of Canada in Istanbul, Ömer Faruk Akbal, Chairman of Nevita, and Rob Nicolucci, Co-Founder of SaleFish. 

“This is an exciting time for SaleFish. We are so grateful to our partners for their support and are fully committed to listening and learning in order to best serve our partners’ needs in this marketplace,” said Nicolucci. 

“There is great opportunity in Turkey for growth in residential real estate and I am pleased to represent SaleFish in this region," added Kalsin. 

“The potential that Turkey offers for Canadian businesses is tremendous. We only need to make sure we find the right partners, and I think with SaleFish we have achieved that,” said Achtoutal. “This is a perfect example of the success we can achieve in a market like Turkey.”

“From the moment we first met with the SaleFish Turkey team and tested the software, it was clear that this was the right partnership both in terms of strengthening the Turkish real estate sector and contributing to our growth in both domestic and international markets,” said Akbal. 

SaleFish is continuing to increase its international footprint. In 2020, the company also opened offices in Australia. As an industry leader, its robust software is revolutionizing real estate transaction efficiency and constantly generating new revenue opportunities for markets around the world.

(From Left to Right: Rob Nicolucci, Partner and Co Founder, SaleFish; Murat Kalsin, Chairman, SaleFish Turkey; Mark Kuess, Partner/Head International Business Development, SaleFish)

(From Left to Right: Cigdem Donmez, Trade Commissioner at Consulate General of Canada in Istanbul; Rob Nicolucci, Partner and Co Founder, SaleFish; Murat Kalsin, Chairman, SaleFish Turkey; Brahim Achtoutal, Consul General of Canada in Istanbul, Turkey; Mark Kuess, Partner/Head International Business Development, SaleFish; Naomi Gilker, Vice Consul and Trade Commissioner at Consulate General of Canada in Istanbul; Ismail Ozcan, Managing Director, SaleFish Turkey)
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