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SaleFish Is the First Real Estate Platform in the World to Be Certified by Cyber Essentials Canada

Cyber security is of paramount importance, but it’s not often top of mind in the real estate industry. Worse, it’s ignored and underestimated. Many people don’t realize that there are significant risks in working with software service providers that don’t understand and have not taken actions to mitigate cyber security threats.

Cyber security is a cornerstone of SaleFish Software’s business. SaleFish Software was recently certified by Cyber Essentials Canada, making it the first and only real estate platform in the world to be fully certified to this standard (the only recognized cyber security standard in Canada).

“Becoming cyber security certified is a great achievement. Over the last year and a half, we have made it our priority to understand the risks associated with data security breaches. At SaleFish, we have addressed these risks through a combination of technology, training, procedures and policies,” said Rick Haws, President of SaleFish. “We can now say that we have the required knowledge and safeguards in place to protect our clients’ data. There are a lot of organizations that are using software and applications that are not secure and they’re putting their companies, their customers, and their reputations at risk. Cyber security is overlooked, misunderstood and undervalued in our industry, but we committed to leading the change.” 

Builders, developers and sales companies need to understand the risks associated with data security breaches and address them through a combination of technology, training, procedures and policies. There’s liability involved in partnering with companies that don’t understand these risks and that haven’t taken actions to protect against them – and companies need to know when they’re putting themselves and their customers at risk.

The rise of cybercrime has resulted in security breaches that cost organizations millions each year and put the security of organizations’ data at risk. Cyber security is of greater importance than ever before because cybercrime is so prevalent. Did you know that more than 28 million Canadians have been impacted by security incidents, many of them small and medium-sized businesses?

Furthermore, did you know that:

  • Data breaches can result in fines of up to $100,000?
  • Unauthorized access accounted for 58% of data breaches? Access control mitigates these risks and is one of the core components of our cyber certification.
  • One in four of all incidents of data breaches involved social engineering attacks such as phishing and impersonation?
  • One in five data breaches were the result of an accidental disclosure – the result of a document being left behind? A secure configuration mitigates this risk and is one of the core components of our cyber certification.
  • There’s a significant lack of understanding when it comes to employees being aware of risks and their privacy responsibilities? This applies to our competition but also our customers. 

As a real estate technology firm operating globally, SaleFish Software handles valuable homeowner data daily and is now able to protect its security. As a builder, developer or sales company, clients entrust you with important data. There’s a lot of important, highly private data that is exchanged in the sale of a new home or condo, and it’s important to keep it safe and protected. Your clients take their privacy seriously, and so do we.

Every builder, developer and real estate sales company should ask themselves: Is your homeowner data secure? The only company that can yes is SaleFish Software.

The only true way to protect data is to utilize a solution that’s secure end-to-end (E2E) with the required knowledge and safeguards in place. E2E security means that your data and your clients' info are protected from start to finish. All data and communication from the preliminary source must be secure, all the way to the end destination. This is done by using the appropriate and relevant cyber security protocols to completely safeguard against any threat of third party intrusion. To achieve E2E security, security measures should be built in to the software you're working with. That's why it's important to partner with a software service provider who takes your security seriously.

After being in this business for over 15 years, we realized that other companies in the industry aren’t taking cyber security seriously. Other software service providers don't mention cyber security because they’re unaware. They’re collecting personal information on behalf of builders, developers and sales companies and don’t have the appropriate safeguards in place. In these current times, many in our industry have chosen to use tools that are known to be unsecure and they continue to use them – even as customer records are sold illegally online. This shows a lack of understanding as to the risks. For example, some software service providers reference 256-bit data encryption as security – this was considered to be secure 10 years ago, but it’s not now. If you’re a builder, developer or sales company and you’re using software with basic encryption, you’re putting your company at risk. Similarly, companies that are using DocuSign think they’re secure. DocuSign is secure, but the other software or processes that they’re using to populate it aren’t secure – it’s an open system and therefore is unsecure. For companies that are using these solutions, they and their purchasers are completely exposed to breaches and liability.

Partner with a software service provider who gets it, like SaleFish.

SaleFish Software can now enable any buyer and any seller to use the most secure digital platform to find and purchase a new home anywhere in the world. We’re the global leader in digital new home and condo sales, with a proven platform that has completed more than 150,000 transactions valued at over $55 billion in the last decade and with offices in Canada and Australia. We’re also a clear industry leader: we were the first company to market, the first to scan IDs, the first to sell online, and the first with identity verification. With industry leading innovations such as digital documents with digital signatures, ID scanning and identity verification, it’s possible to execute sales agreements in minutes and with complete confidence.

Our platform is all about simplicity and ease: it integrates seamlessly with your CRM or ERP platform, simplifies sales processes, and was designed to make the lives of our clients and their customers easy and carefree. Our clients’ success is our success.

SaleFish is the only real estate platform certified by Cyber Essentials/CyberSecure, the only standard officially recognized by the Federal Government of Canada. Not only is SaleFish certified with Cyber Essentials Canada, we’ve achieved Plus Level Certification. Cyber Essentials Plus involves 3rd party auditing, vulnerability scanning and penetration testing and approval by an accredited certification body in order to obtain certification.

Cyber Essentials is the most comprehensive annual third-party cyber certification process for business in the world today. The Cyber Essentials standard started as a government-backed cyber security process that was developed and implemented by the UK Government in 2014. Cyber Essentials certification requirements and processes are the global gold standard for auditing any business that handles personal data, with a specific focus on securing all types of data that interact with firewalls, secure configurations, user access controls, patch management, and malware protection. Cyber Essentials has since been adopted in Canada as a national standard by CyberNB, the only government-mandated agency in Canada to focus on growing its cyber security ecosystem.

“Seeing SaleFish take their award-winning real estate platform to the next level and enabling it globally to meet the highest global standard of data security is exactly the outcome we’re striving for each and every day at CyberNB,” said Tyson Johnson, Chief Operating Officer of CyberNB. “To the best of my knowledge, SaleFish is the first real estate platform in the world to have been fully certified to the Cyber Essentials standard.”

The benefits of this certification start with the highest levels of security for SaleFish’s customers: the builders, developers and sales companies who entrust SaleFish to manage their inventories and their digital customer experience. It also opens the doors to new markets that could not be accessed without this important check in the box.

With SaleFish Software, you can rest assured that you’ll get the best real estate platform on the market and the highest level of security possible. Contact us today to book your free virtual demo of our software. And make sure to follow SaleFish Software on Instagram, Facebook and LinkedIn for more news and tips.

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