SaleFish Software Launches in Turkey as Part of Global Expansion

World-class real estate sales solution provider partners with GMK Group to introduce innovative tools that will digitally transform the industry across Turkey, the Middle East and the Gulf region


December 8, 2020 (Toronto, ON)  — Today, SaleFish Software announced it has partnered with GMK Group to open offices in Turkey to bring its innovative suite of solutions and apps to one of the most active and dynamic real estate markets in the world. As a global leader in real estate sales technology for the past 15 years, the company has signed an agreement with GMK Group to officially represent SaleFish in Turkey, the Middle East and the Gulf region. This will be led by the Chairman of GMK, Mr. Murat Kalsin with over 30 years of commercial experience and Mr. Ismail Ozcan with over 20 years of experience who leads the real estate division of GMK Group. SaleFish will bring first-to-market solutions to these regions, fueling growth with unparalleled efficiency in the sales of residential properties.

SaleFish’s initial launch in Turkey follows less than a year after the company announced it would also open an office in Australia, laying the foundation for growth in the Southern Hemisphere as well. With an increasing international footprint, SaleFish identified the opportunity to expand into Turkey based on its thriving real estate market with approximately 1.4 million properties sold annually.

“We are thrilled to announce SaleFish’s expansion into Turkey, the Middle East and the Gulf region through this partnership with GMK Group, introducing our robust real estate software which will create new efficiencies and revenue opportunities for these markets,” says Rick Haws, President of SaleFish. “Mr. Murat Kalsin and Mr. Ismail Ozcan’s over two decades of influential expertise and leadership in the Turkish commercial life and the real estate market made them the perfect partners as SaleFish continues to scale-up on a global level.”

Turkish residential real estate developers, builders and sales teams will now have access to one of the most secure digital platforms on the market, accessible from anywhere in the world digitally connecting global buyers and sellers. Using SaleFish’s software, these professionals can transact digital documents with e-signatures, ID scanning and identity verification to complete a sales agreement in as little as four minutes.

The industry leader will also offer SaleFish Online to digitally transform existing sales centres and traditional marketing into a one-stop virtual platform. This incorporates digital brochures, renderings, community and building amenities, floor plans and even fully rendered virtual model homes and suites. Buyers can complete their whole transaction online from start to finish, making an informed decision at their convenience and from the comfort of their own home.

“I am pleased to represent SaleFish in Turkey, the Middle East and the Gulf region where there is ample growth opportunity in residential real estate," says Murat Kalsın, Chairman of SaleFish Turkey and GMK Group. "I look forward to bringing digital transactions to our market with SaleFish’s innovative technology.”

“SaleFish’s suite of solutions is just what we need, enabling local Turkish builders to sell to local and international customers,” says Ismail Ozcan, Managing Director of SaleFish Turkey. “SaleFish is paving the way for the future of real estate sales and I couldn’t be more excited to be partnering with their forward-thinking team.”

SaleFish will have an immediate presence in Turkish regions such as Istanbul, Ankara, Izmir, Antalya and Mugla. Within the first year, the company will focus on growth in Istanbul with a population of 15.5 million and exceptional attention from investors all over the world.


About SaleFish Software:

SaleFish Software is a world-class team of programmers, researchers, UX designers, consumer behavior experts, and international real estate industry veterans. Its mission is to revolutionize the way builders, developers and sales companies transact business. The company was founded in 2004 by two Canadian entrepreneurs with backgrounds in architecture and design. They understand the complexities of the development business, the ever-changing challenges, and the need for efficiency at every turn. Their insight and the expertise of the entire team are leading the way in the Proptech sector.

SaleFish’s proven platform improves real estate sales efficiency by 75 per cent and has completed more than 150,000 transactions valued at over $55 billion USD in the last 15 years. It is also the only company in the real estate industry to be certified by Cyber Essentials Canada.

Media Contacts:

Victoria Baker


Rick Haws
SaleFish Software, President

İsmail Özcan

SaleFish Software Turkey, Managing Director and GMK Group, Executive Board Member

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